We’re Better Together
Creating content is time consuming and often difficult, especially for smaller companies and solopreneurs. Do yourself a favor and find a partner. Better yet, find two or three.
Do you provide legal counsel to businesses? Team up with an accounting, human resources, or marketing firm to create content together. Brand it. Share it. Cross promote it.
For example, here’s a look at the best branded content partnerships of 2015. My favorite, the Tabasco-Thrillist partnership on the Boldest Grilling Guide.
“Tabasco partnered with Thrillist to create the “Boldest Grilling Guide” — a digital recipe book for the man who loves to grill. The custom-content hub comes complete with a side of, well, sides. Accompaniments are curated from some of the country’s greatest restaurants and chefs and broken down into simple steps for the non-chef.”
Need ideas for emails you can send to your list? Want tips on growing your list? How about tools to make email marketing a little easier? It’s all here in AWeber’s list of the 10 must-read email marketing posts of 2015.
If you only have time to read one of their Top 10, read 6 Ways to Connect with Customers through Email.
Emojis Go Mainstream
What’s a digital marketing recap without some significant highlights from the world of social media. And whether you like emojis or not, they’re everywhere, and it doesn’t look like they’re going away anytime soon.
Here is Saleforce’s list of the 30 most brilliant social media campaigns of 2015, with and without emojis.
I’m constantly impressed with Taco Bell. How many of these campaigns did you witness in action?
If You Build It They Will Come, Or Not
Mobile blew up in 2015. Literally. Remember Mobilegeddon?
But it wasn’t all about mobile websites. We also had a mobile app boom, with some big winners, and even more losers. Building an app is one thing, marketing it is an entirely different thing. One that too many people fail to grasp. Don’t be one of Those People.
For starters, check out this detailed app marketing strategy guide.
The Year of the Podcast
17% of Americans have listened to a podcast in the last month. 10% listened last week. And those numbers are changing. Quickly.
In fact, 2015 is has been dubbed The Year of the Podcast in a number of circles, including marketing.
The number of listeners is on the rise. Equally note-worthy is the fact that podcast listeners are highly engaged, tech savvy, educated, and affluent. In other words, it’s a hotbed for marketers.
The bottom line: Podcasting is getting huge. Here’s why.
The Dean of Search
If you’re not one to stay in-tuned with the world of SEO, you’re probably not familiar with Brian Dean of backlinko.com. But you should be.
Brian didn’t arrive on the scene in 2015, but he certainly made waves with his creative ideas, extensive How-To posts, and proof-is-in-the-pudding case studies.
Check out his list of 21 actionable SEO techniques you can use immediately.
Best Tool of 2015
2015 saw the rise of several new, highly-useful marketing tools. I’ve become a huge fan of Canva, Buffer, Wordswag, and so many others.
But when it comes to understanding your audience and knowing exactly what content to create and share, Buzzsumo is by far the best marketing tool of 2015.
Launched in late 2014, they now have over 160,000 freemium customers, 2,000 paying customers, and over $2.5m in annual revenue. If you’re not using Buzzsumo, you’re missing out.
If you head over there now, tell them I sent you.
Just kidding. They have no idea who I am.
Happy New Year!